I have a deep appreciation for the fine craftsmanship of all things Japanese and the timeless aesthetic of Scandinavian design, so this campaign for COS ’15 perfectly merges two of my favourite worlds. Yokahom-born fashion photographer Junpei Kato collaborated with Swedish fashion label COS to shoot their campaign in the streets of Tokyo.
I love that the products look like sculptures or fine works of art, perfectly placed amongst Tokyo’s street textures and Japanese signage – pure perfection.