55.6761° N, 12.5683° E
Hygge (pronounced hoogah) is a Danish concept that roughly translates to “cosiness” in English, but it is so much more than that. To paint you a picture, imagine having a nice home-cooked roast with your nearest and dearst by the fireplace with candles glimmering as the snow falls outside — feeling cosy yet? that’s hygge. Whilst roaming the Copenhagen streets lined with pastel homes and watching people enjoy an alfresco candlelit meal, I couldn’t help but feel an air of cosiness too — no wonder the Danes are the happiest people on the planet.
I also got to stay in the most charming apartment built in 1797 in the heart of Copenhagen. The tilting support beams and wonky windows added so much character, not to mention the beautiful heritage glass ceiling! Every morning I woke up to sun dappled light pouring in from the windows, and by night scattered candles would provide the perfect ambient glow to wind down to after a long day of sightseeing. Needless to say I never wanted to leave, but I definitely took note of some of the hygge qualities I wanted to incorporate at home to recreate the same atmosphere.
Hygge: A Beginner’s Guide
1. Danish homes are relaxed and informal, whether it’s a basket of slippers by the front door, or a candle lit on the sideboard, it creates an intimate and inviting atmosphere.
2. Minimalist Scandinavian homes aren’t just about white walls and expensive furniture. The Scandinavian design aesthetic is about natural light, wooden floors, green plants, fresh flowers and the smell of coffee brewing.
3. William Morris obviously understood Scandinavian design in the 1800s when he said “Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”
4. The glow of living light is key to capturing the essence of hygge; basically just light candles everywhere!
5. If hygge had a scent it would be clean, natural, woody and fresh air. Open your windows and enjoy the perfume of Gardenias and Jasmine as the sun sets. I also picked up a candle from Scandinavisk, which perfectly embodies the Scandinavian way of life.
6. Creating hygge obviously involves having the people you love around you. Dinner parties shouldn’t be contrived and stressful, it should be simple one-pot comfort food by candles and relaxing conversations.
7. Create comfort and cosy corners in your home. Think soft worn in linen bed sheets, or a low hung lamp by the sofa where you can curl up to read a good book with a cup of tea.
The current state of my desk has a whole bunch of paper swatch books and sample sheets of various weights, textures and colours. Who knew there were so many shades of white?? My desk resembles a recycling tip because I am very carefully selecting the right paper and card stock to have the Quarter Paper Co products printed on. I am selecting papers of the highest quality and from sustainable and ethical paper mills. It is very important to me to have the right feeling when these products land in the hands of my customers and for them to feel the quality of paper. Paper is naturally a very tactile material, and I want the Quarter Paper Co products to have a lovely fine tooth texture to touch, and for ink to glide effortlessly when writing on them.
This month I have had meetings with my printer to discuss the production of the launch line for Quarter Paper Co and established the right paper choices to give the range a most tactile and premium feel. It is all very exciting, I just can’t wait to show you more! In the mean time, here is just a sneak peek of things to come for the launch of Quarter Paper Co!