The current state of my desk has a whole bunch of paper swatch books and sample sheets of various weights, textures and colours. Who knew there were so many shades of white?? My desk resembles a recycling tip because I am very carefully selecting the right paper and card stock to have the Quarter Paper Co products printed on. I am selecting papers of the highest quality and from sustainable and ethical paper mills. It is very important to me to have the right feeling when these products land in the hands of my customers and for them to feel the quality of paper. Paper is naturally a very tactile material, and I want the Quarter Paper Co products to have a lovely fine tooth texture to touch, and for ink to glide effortlessly when writing on them.
I have a deep appreciation for the fine craftsmanship of all things Japanese and the timeless aesthetic of Scandinavian design, so this campaign for COS ’15 perfectly merges two of my favourite worlds. Yokahom-born fashion photographer Junpei Kato collaborated with Swedish fashion label COS to shoot their campaign in the streets of Tokyo.
I love that the products look like sculptures or fine works of art, perfectly placed amongst Tokyo’s street textures and Japanese signage – pure perfection.